How times – and advertising change.
This ad, aside from our knowledge of the dangers of smoking, seems so funny today. The message being you should be smoking Lucky Strikes to protect that Apple belonging to Adam.

Lucky Strikes always emphasised how soothing they were for the throat.

The ad also provides a short lesson on what the Adam’s Apple is.

It seems odd that it should be a woman in the ad . Although women do have an Adam ‘s Apple, it is not nearly as prominent as for men.

I wonder if Emily Boyle of Bronxville,N.Y. is one of those society ladies often seen in ads, or just a model.  From her hairstyle and look ( the hairstyle reminds me  a little of Joan Fontaine in Jane Eyre), I guess the ad could be from the 1920s or 30s.

There doesnt seem to be a consensus on the origin of the term – maybe something to do with Adam and the forbidden fruit!

Here are some stars who advertised for Lucky Strikes – and got in a plug for their latest movie.


Douglas Fairbanks

Douglas Fairbanks


Dolores Del Rio

Dolores Del Rio. SHANGHAI DEADLINE (aka International Settlement)


Jean Harlow

Jean Harlow


Spencer Tracy

Spencer Tracy.  TEST PILOT


Claudette Colbert



Joan Crawford

Joan Crawford.    MANNEQUIN


Gary Cooper

Gary Cooper.    SOULS AT SEA


Myrna Loy

Myrna Loy.   MAN PROOF





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